Laura Patino
Laura Patino
Content Creation & Strategy | Team Management
$88/hr
Field:
Social Media
Years of Experience:
7
Rate:
$88/hr
Born in a valley in Risaralda, Colombia and raised in Tampa, Florida. This experience has given me a diverse global perspective on how we operate as a collective. With over 7 years of experience in the creative and marketing industry, I am a dynamic Content Manager known for delivering visually impactful content that drives engagement and revenue growth. I have successfully led high-performing teams, orchestrated major marketing campaigns, and elevated brand presence across digital platforms. As a multifaceted professional, I specialize in Content Creation, Project Management, Social Media Strategy, and Team Management. My expertise in these areas has resulted in notable achievements, such as launching a YouTube channel that amassed over 800,000 views, driving a 40% increase in lead conversions, and achieving a 25% revenue boost through innovative content solutions. My passion for creative storytelling, combined with my strategic acumen, makes me a valuable asset to any organization seeking to enhance their brand recognition and market impact. Fluent in Spanish and proficient in tools like Adobe Creative Cloud and Hubspot, Laura is equipped to support diverse client needs and deliver exceptional results.
Content Creation:
- Creative Direction: Leading the conceptualization and production of diverse video projects, commercials, and campaign promos to captivate and expand audience reach.
- Strategic Content Development: Crafting content aligned with brand identity and audience preferences, resulting in increased engagement and brand loyalty.
- Innovative Proposals: Identifying client needs and presenting tailored content solutions that drive tangible business results.
Social Media Strategy:
- Audience Engagement: Leveraging market data and inbound marketing strategies to launch successful social media campaigns
- Brand Positioning: Boosting brand awareness and positioning companies as industry disruptors through strategic social media management.
- Content Optimization: Increasing social media engagement and lead conversions by transforming content strategies and implementing SEO best practices.
Project Management:
- Efficient Project Execution: Implementing project management strategies to achieve a 90% on-time delivery rate for quarterly goals, ensuring seamless coordination among team members.
- Goal-Oriented Leadership: Leading high-performing content teams to consistently meet and exceed quarterly objectives, driving significant growth in website traffic and sales.
- Operational Streamlining: Enhancing communication and workflow processes to boost productivity and collaboration across departments.
Team Management:
- Leadership & Collaboration: Building and managing high-performing teams, fostering a collaborative environment that drives creativity and innovation.
- Talent Development: Mentoring team members to enhance their skills and achieve professional growth, contributing to overall team success.
- Cross-Functional Coordination: Streamlining operations between different teams, including content creators, editors, and social media managers, to ensure cohesive and impactful campaign execution.
Additional Areas of Expertise:
- Digital Marketing: Executing comprehensive digital marketing strategies, including email campaigns, lead generation, and growth hacking.
- Visual Content Production: Utilizing Adobe Creative Cloud and other tools for video editing, photography, and graphic design to produce visually compelling content.
- Multilingual Communication: Offering native fluency in Spanish to support diverse client needs and expand market reach.
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